链安访谈25期丨Charles Silver：Permission重磅上线，开启消费新模式 ...

是不是很动心？别着急，今天，我们链安访谈直播间邀请到了Permission的创始人及CEO的Charles Silver为我们带来Permission重磅上线，开启消费新模式

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主持人： 近期很多人都有注意到Permission，对于Permission能给我们简单介绍一下么？

Many people have noticed Permission recently. Can you give us a brief introduction on Permission?

Charles Silver：Permission.io’s mission is dedicated to helping individuals be compensated for their time and data while engaging in e-Commerce.  Web 2.0’s business model is driven by tech giants who harvest and profit from our data when we shop or search for products online. 

Permission.io的使命是致力于帮助个人在电子商务活动中获得时间和数据方面的补偿。 Web 2.0的商业模式由技术巨头驱动。这些科技巨头在我们在线购物或搜索商品时获取我们的数据并从中获利。

Permission is about changing that model.  We want to make sure that individuals receive value for their time and data in Web 3.0.  That is why we are creating opportunities for people to share their data and earn our cryptocurrency, ASK, while engaging in eCommerce (deleted “and other advertising contexts”). 

Permission.io致力于改变这种方式。 我们要确保个人在Web 3.0中能从自己的时间和数据中获得价值。这就是为什么我们为人们创造机会在电子商务和其他场景下赚取我们的代币ASK。

主持人：能给我们介绍下Permission的核心团队及背后的投资机构么？

Can you introduce the core team of Permission and the investment institutions behind it?

Charles Silver：We have an incredible team of serial entrepreneurs, PhDs, mathematicians and engineers from Fortune 500 companies, including engineers who built e-Estonia, the most advanced blockchain company in the world.

我们拥有一支非常优秀的团队，他们都是来自《财富》500强企业的企业家、博士、数学家和工程师，其中包括创造e-Estonia电子身份的世界上最先进的区块链公司的工程师。

 To date, the company has been supported by professional blockchain investors, including Eric Ervin of Blockforce Capital and Richard Li of Certus.One and Alphablock Investments, and a number of whales.   

迄今为止，Permission获得了众多重磅专业区块链投资者的支持，包括Blockforce Capital的Eric Ervin和Certus的Richard Li，Alphablock投资公司，以及其他一些投资界举足轻重的人物。

 主持人： Permission旨在将时间和信息的所有权交还到个人手中，为什么会从电商市场切入呢？

Permission aims to return the ownership of time and data to individuals. Why does Permission enter the e-commerce market?

Charles Silver：eCommerce advertising amounts to roughly 40% of all digital advertising spend, and is rapidly increasing with Covid-19.  With so much competition for consumers’ time and data, retailers that engage customers on their own terms differentiate themselves and see increased loyalty and ROI. Our simple-to-use coin helps retailers ask permission to engage.  We make it easy for buyers to grant permission and for advertisers to offer rewards for buyers’ time and data while viewing advertisements, product videos and other branded content.     

电子商务广告约占所有数字广告支出的40%，并且随着Covid-19的出现而迅速增长。在消费者的时间和数据竞争如此激烈的情况下，以自己的方式吸引客户的零售商使自己与众不同，忠诚度和投资回报率都有所提高。我们的代币简单易用，买家在观看广告、产品视频和其他品牌内容时可以授权许可，零售商与广告商在获得许可后可以为买家的时间和数据提供奖励。

主持人：Permission如何解决用户和企业的信任问题？

How does Permission solve the trust problem between users and enterprises?

Charles Silver：Data is now the backbone of the digital economy and consumer trust is fundamental to customer relationships. Regulations like Europe’s GDPR and the CCPA (California Consumer Privacy Act) are just two examples of protections aimed at safeguarding user data.  We have created the best solution by enabling the asking and granting of permission for the use of data.  We believe establishing trust with the consumer requires making it clear how data will be utilized, compensating them for that data with a trusted currency, and then respecting those agreements.   

 数据是数字经济的支柱，消费者信任是客户关系的基础。像欧洲的GDPR和CCPA（加州消费者隐私法案）等法规只是保护用户数据的两个例子。我们通过允许请求和授予数据使用权限来创建最佳解决方案。我们认为，与消费者建立信任需要明确数据的使用方式，用可信货币对数据进行补偿，然后尊重这些协议。

主持人：Permission在区块链技术上的颠覆性和创新性体现在哪里？

Where is Permission's subversive and innovative in blockchain technology?

Charles Silver：Our innovation is in database technology, not just blockchain.  We have invented proprietary deep technology with 9 issued patents that enables us to access and have visibility over personal data that is currently trapped in silos and applications.  

我们的创新在于数据库技术，而不仅仅是区块链。我们的深层技术拥有9项专利，使我们能够访问和查看目前被困在存储器和应用程序中的个人数据。

 The vast majority of shoppers have a complex, non-linear shopping journey. If you’re an advertiser with siloed tracking, you aren’t getting the full picture.  

绝大多数购物者的购物旅程都是复杂的，非线性的。如果你是一个有筒仓式跟踪的广告商，你就得不到完整的画面。

 Our ability to connect personal data that is currently in silos allows us to influence and engage with users as they research, compare, and consider different options available to them.  Retailers have access to a robust and permissioned data set that allows them to pick up on real-time signals of intent.

我们可以访问目前独立存储的个人数据，这使得我们可以在用户搜索、比较、考虑不同方案时影响他们、并与他们互动。通过这个强大的、被许可的数据集，零售商能够获得实时的意向信号。

 主持人：Permission现在有哪些应用场景呢？

What are the application scenarios of Permission now?

Charles Silver：Permission.io is about to announce its core application in just a few short weeks.  Users can sign up to become Permission members and begin earning ASK for watching product videos and engaging with branded content while shopping 10,000+ products.  Users also earn for providing profile data and for referring friends, amongst other activities.  The application will demonstrate how eCommerce retailers can drive conversions by rewarding consumers with ASK for the ongoing sharing of

data along the buying journey.

Permission.io将在短短几周内宣布其核心应用程序。用户可以注册成为Permission会员，在购买10,000多个产品的同时，观看产品视频、参与品牌内容就可以赚取ASK。用户还可以通过提供个人资料和推荐朋友等活动赚取收入。应用程序将演示电子商务零售商如何通过奖励促使消费者在购买过程中不断分享数据。

Shortly after launching Permission.io, we will be launching plugins for e-commerce platforms, including Shopify, Magento, WooCommerce, Big Commerce, and Volusion. This enables the over 5M independent operators on these platforms to gain new customers and increase their sales by rewarding consumers for data and incentivizing behavior with ASK.     

Permisison.io应用程序发布后不久，我们就会推出电子商务平台的插件，包括Shopify、Magento、WooCommerce、Big commerce和Volusion。这使得这些平台上超过500万的独立运营商能够通过奖励消费者的数据和通过ASK激励消费者的行为来获得新的客户并增加他们的销售额。 

Permission have signed a deal with Coinpayment making ASK available to be used by over 4000 merchants. In addition, Permission can also accept payment by Bitcoin & ETH.

Permission与Coinpayment签署了一项协议，这样4000多家商户都可以使用ASK。此外，Permission还可以接受BTC和ETH付款。

主持人：Permission是怎么实现盈利和自我造血的？

How does Permission achieve profitability?

Charles Silver：Permission will be profitable by creating superior datasets and large audiences that advertisers in eCommerce will want to reach in a highly targeted way.   

Permission会创造优秀的数据集和大量用户，这样会吸引电子商务广告商与我们进行有针对性地合作。

主持人： 作为广告商、代理商、内容提供商和个人，怎么在Permssion的经济模型下获利？

As advertisers, agents, content providers and individuals, how can they make profits under the economic model of Permission?

Charles Silver：Individuals profit from sharing data and by engaging with advertisements throughout the shopping experience.

个人在购物过程中从分享数据及参与广告中获利。

 Advertisers profit and increase ROI by targeting precisely and transparently, building long-term customer loyalty and trust.

广告商通过精确而透明的目标定位，建立长期的客户忠诚度和信任度来获利并增加投资回报率。

Content providers profit from targeting users who volunteer to receive their ads.  

内容提供商以自愿接收广告的用户为目标，从中获利。

主持人：看的出来，Permission是在下一盘大棋，那Permission的未来规划是怎样的呢？

We can see that Permission is playing a big game. What's the future plan of Permission?

Charles Silver：Permission’s vision is to make ASK a primary advertising option for eCommerce retailers.  Retailers that deploy our plugin and use ASK to  engage customers will drive conversions and increase sales.  

Permission的愿景是让ASK成为电子商务零售商的主要广告选择。配置我们插件和使用ASK吸引客户的零售商将推动转换和增加销售。

The plugin distribution will create a network effect of attracting both advertisers and users via a novel channel that will push awareness and adoption of ASK to become a global crypto rewards program working and thriving outside of the Permission Platform.

插件发行将创造一种网络效应，通过一个新颖的渠道吸引广告商和用户，推动ASK的使用，使其成为一个可以在Permission平台之外运作的全球加密奖励计划。

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